All-Access: Behind Social Media Blitz Shaq’s Retirement

Royalty Free Digital has worked closely with Shaquille O’Neal for more than two years to its online brands and media network to develop 6 million friends together. Over the past Shaquille’s career in the NBA for nearly two decades, he had a lot of BIG nickname: Big Diesel, The Big and The Big Shaqtus Shamrock. But like many of his fans has always seen him free digital license as “The Big Social Media Center. Robert Flores takes you behind social media blitz Shaq’s retirement.